Laundry Wish

Privacy Policy

Last updated: 1 October 2026

Laundry Wish Ltd is registered in England and Wales. Company number: 13958241.
Registered office: Stevenage, England, SG1 5QQ.
Collection and delivery service; the registered office is not a customer drop-off point.

Laundry Wish Ltd (“we”, “us”, “our”) provides laundry, dry-cleaning and ironing collection-and-delivery services across Hertfordshire, Bedfordshire, Buckinghamshire and Cambridgeshire. We take your privacy seriously and are committed to handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains what information we collect, why we collect it and how you can exercise your rights.

1. Who We Are

Laundry Wish Ltd operates under the domain laundrywish.co.uk and can be contacted via the details at the end of this policy, or via our business email accounts (info, admin, accounts, marketing and complaints). We are the controller responsible for the personal data described in this policy.

2. Information We Collect

When you book a collection, request a quote or make a booking with us (including via our website, WhatsApp, telephone or in person), we collect:

  • Full name
  • Collection and/or delivery address
  • Email address
  • Contact telephone number
  • Details of the items you would like washed, dry cleaned or ironed
  • Payment details, processed securely through our payment providers (Square and PayPal) — we do not store your full card details ourselves
  • Records of customer conversations and messages, including WhatsApp messages, emails and notes of telephone conversations
  • Account and sign-in information, booking history and payment references where you create an account
  • Technical information such as IP address, browser and device information, cookie preferences and advertising identifiers, depending on your cookie choice

3. How We Use Your Information

We use your personal data to:

  • Arrange and manage the collection and delivery of your laundry, dry cleaning or ironing
  • Generate quotes, invoices and secure payment links for your booking
  • Keep you updated about your booking, including any changes to your collection or delivery schedule; we may notify you up to one hour before collection or delivery
  • Keep records of customer conversations and messages for security, fraud prevention and handling queries or disputes
  • Follow up with you after your service is complete, including inviting you to leave a review (for example, on Trustpilot)
  • With your consent, send you marketing messages about offers, discounts and promotions
  • Meet our legal, accounting and regulatory obligations

Lawful Bases for Processing

We use booking, contact and payment information to take steps at your request before a contract and to perform our service contract. We process accounting and tax records to meet legal obligations. We rely on legitimate interests to answer enquiries, manage complaints, keep necessary communication records for security, protect the website and prevent fraud, balancing these interests against your rights. Optional analytics, advertising technologies and consent-based marketing rely on your consent, which you can withdraw at any time.

4. Who We Share Your Information With

We only share your personal data where necessary, including with:

  • Square and PayPal, to process payments and payment records
  • Hostinger and Supabase, to host the website and manage account, catalogue and booking data
  • Microsoft and our email delivery providers, to deliver service emails and manage correspondence
  • HubSpot, where used to manage customer enquiries and communications
  • Google and Meta, for optional analytics and advertising as described in section 8
  • The third-party suppliers who carry out our laundry, dry cleaning and ironing services, and who collect and deliver your items, only as needed to fulfil your booking
  • Commercial or hotel partners, where your booking is made through, or fulfilled in connection with, that partner's account
  • Regulators, law enforcement or professional advisers where we are legally required to do so

We do not sell your personal information to third parties.

Some providers operate internationally and may process information outside the UK. Where UK transfer rules apply, appropriate safeguards are required, such as an applicable adequacy decision or approved contractual safeguards. Contact us for information about the providers, destinations and safeguards relevant to your data.

5. How Long We Keep Your Information

We keep your personal data for as long as necessary to provide our services, respond to any queries or complaints, and meet our accounting and tax obligations. Retention depends on the purpose of the record, statutory accounting requirements, outstanding bookings, complaints and legal claims. Data that is no longer needed is deleted or anonymised. You can ask us about the retention period for a particular record.

6. Marketing Communications

From time to time, and with your consent where required, we may contact you by WhatsApp, email or telephone about offers such as discounts on multiple service washes or referral schemes. You can opt out of marketing communications at any time by contacting us using the details below — this will not affect service messages relating to a booking you have already made.

7. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Ask us to correct inaccurate or incomplete data
  • Ask us to delete your data, where applicable
  • Object to, or ask us to restrict, certain processing (including marketing)
  • Request that we transfer your data to another provider, where technically feasible

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. You can withdraw consent at any time without affecting processing that was lawful before withdrawal. We normally respond to rights requests within one month, subject to the exceptions permitted by law.

8. Cookies and Our Website

We use essential cookies and similar technologies that the website needs to work, for example to keep you signed in, remember your laundry selection and take secure payments. These are always on.

With your permission, we also use analytics and advertising technologies from Google (Google Tag Manager, Google Analytics and Google Ads) and Meta (the Meta Pixel and Meta Conversions API). They help us understand how visitors use the site, measure which of our adverts lead to bookings and enquiries, and show relevant adverts. When you make a booking or send an enquiry after accepting these cookies, we may share your email address, phone number and postcode with Google and Meta in a hashed (scrambled) form so they can match the booking or enquiry to an advert. We also record which advert or campaign brought you to our website alongside your booking or enquiry.

Optional analytics and advertising storage are controlled by your cookie choice. Google Tag Manager also loads with default consent set to denied; depending on the tags configured, Google may receive limited cookieless signals while consent is denied. You can change your choice at any time using “Cookie settings” in the website footer, and you can also control cookies through your browser settings.

9. Keeping Your Information Secure

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: